patpat - TikTok Ads

Agency: Genero 

BRIEF: Produce a suite of 30 TikTok ads to promote the brand in a highly fun and shareable way to improve key business metrics such as app installs, sales, and completion rate.

Video assets must stylistically bring to life the brand promise in a highly creative and shareable manner:
PatPat = Cuteness and quality at great prices that make you smile.
 

THE APPROACH:

A series of colourful and impactful, studio-based short videos that are vibrant and eye-catching, whilst also being instantly relatable to the target audience of parents & grandparents.

Some videos were created with Christmas and Black Friday themes in mind, whilst the rest was was divided into two separate taglines, which allowed for a wide range of conceptual executions.
The taglines were: ‘For Your Little Monster’ & ‘For Your Little Sweetie’.

The ‘Little Monster’ videos focus on mischievous children, who are messy and chaotic yet adorable.
 

The ‘Little Sweetie’ videos focus on vivid visuals of cakes, desserts, and other sweet treats, whilst relating this to the sweetness and cuteness of children.